Las Nubes Coffee

"Las Nubes" is my final graduation project. I worked with the agro-entrepreneurship of a coffee-producing family in the Los Ángeles area, in San Ramón. The project was carried out using design thinking to better outline the appropriate brand strategy for launching the product into the market.

In this project, workshops were also conducted with clients, market research was carried out, target audiences were defined, a value proposition was created, brand values were established, a manifesto was developed, among other pletora of business value propositions.