Black Sheep Charcoal

Development for a new charcoal product, starting from scratch. The client provided a presentation on their charcoal production process, but there was no clear idea about the brand name or visual appearance. The goal was to create a bolder and less conventional product compared to existing ones.

To begin, we conducted extensive research on charcoal and generated lists of word typologies for potential names. Among the three proposals, "Black Sheep" was chosen as the final name. Building on the insights gained from the naming process, we then proceeded to develop the visual identity for the brand.