AT&T Fiber

AT&T Fiber operates as the website for marketing and selling fiber optic services in the United States. During my tenure, I closely collaborated with both the marketing and development teams to enhance the user experience and achieve desired conversion rates. As a member of a small team, which included a copywriter and a junior designer, I took the lead on multiple projects. These projects encompassed the creation of landing pages, content updates, improvements to user flows, component design, UX research, and the enhancement and maintenance of both internal processes and the design system.